Showcase for Design

The Festhalle in Frankfurt is truly an ideal venue for an overarching architectural concept that combines show, event, lounge and party. Visitors were not only able to familiarize themselves with products, but also gained an idea of the respective cultural background and the stance taken by the manufacturers. The exhibition architecture created by architects Kram/Weisshaar transposed the notion of "urbanity" onto the very fabric of the exhibition. The result: a small city complete with alleys, boulevards and plazas. www.kramweisshaar.com