The Design Annual

Over the last three years, The Design Annual has generated great interest in the media and among the general public, and given exhibitors and visitors an insight into the spectrum covered by this extraordinary event format.

Against the background of the current economic situation, however, we must realistically acknowledge that the willingness of the branches of industry concerned to try new and creative formats is not increasing - on the contrary, it is declining. Therefore, we have decided to review the concept of The Design Annual and to postpone the next edition to the near future. We will observe developments in the primary market and on the international fair and exhibition landscape carefully, and then make the necessary decisions. Nevertheless, we still consider that Frankfurt offers exciting opportunities to continue with and expand this format in the future.

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The Design Annual - inside: showtime

In 2006, Messe Frankfurt in cooperation with Stylepark established a new and quite unprecedented format for a trade fair, namely The Design Annual. The Design Annual is an annual event for high-end design which in 2008 will once again turn Frankfurt / Main into the heart of the international design scene overnight. In the Festhalle in Frankfurt, the two partners will be presenting the best manufacturers of the high-end design segment in the areas of furniture and outdoor furniture, textiles and flooring, bathrooms and kitchens, office furniture, lighting, accessories, cutlery, electronic installations and home entertainment.

The Design Annual is a curated event with a limited number of exhibitors who guarantee visitors and other exhibitors an exclusive and innovative experience. The Design Annual has set itself the task of highlighting the foundations of design. Thus the event deliberately does not restrict itself to exhibiting products and objects, but rather reflects on design as part of the overall social design process and strikingly visualizes individual facets of the related debates.

While “The Design Annual – inside: urban” 2006 addressed phenomena of forms of urban living and discussed their influence on design, “The Design Annual – inside: private identity” in June 2007 sought above all to find out in what ways objects are “programmed”, i.e., given meaning. It showed that today, among other things, good design requires the creation of identity. “The Design Annual – inside: showtime” in July 2008 will highlight an aspect of design and make it tangible for visitors that affects the design process just as much as does marketing and which plays a role in the presentation of a finished product just as much as in its use. What is important is showing and orchestrating the products, design itself and its protagonists and making these highly visible.



For informations about the first issue of The Design Annual visit
» www.thedesignannual.com/urban
» www.thedesignannual.com/private-identity